The One Question That Took Me from Burnout to Badass
I used to wear my figure it out badge like a damn superhero cape. If there was a problem, I’d solve it. If I needed a new skill, I’d learn it. If something wasn’t working, I’d brute-force my way through it until I made it work.
And for a while? It felt powerful.
Until it didn’t.
Because here’s the brutal truth: trying to do everything myself wasn’t a superpower—it was my biggest weakness.
The Aha Moment That Slapped Me in the Face
I was burning myself out, drowning in all the hows when I should have been looking for the whos—the people who could take my idea, level it up, and make it something better than I could ever dream of.
And that’s when Who Not How by Dan Sullivan, the founder of Strategic Coach, and Dr. Benjamin Hardy blew my mind wide open.
The entire premise is painfully simple: Stop asking “How can I do this?” and start asking “Who can do this?”
I realized I didn’t need to become an expert in every damn thing. I didn’t need to spend hours wrestling with things I didn’t love or excel at. I needed to invest in the right WHOs—people who are already 10x better than I could ever be in the areas that drained me.
The Lie of “Everything is Figureoutable”
For years, my motto was “Everything is figureoutable.” And you know what? It is—but that doesn’t mean I have to be the one figuring it all out.
Just because I can learn it doesn’t mean I should.
Every hour spent learning a new skill that someone else could do effortlessly was an hour stolen from what I actually love and excel at. It was me getting in my own way, thinking I was leveling up when I was actually just spinning my wheels.
Hiring My First “Who”: Why The Impact Filter™ from Strategic Coach Works
One of the best tools I discovered in this process is The Impact Filter™, created by Dan Sullivan at Strategic Coach. This simple yet powerful tool helps you clarify your vision, define success criteria, and communicate exactly what you need from your 'Who.' Before I hired my first VA, I used The Impact Filter to map out what success looked like—so I wasn’t just handing off work, I was setting up my team for maximum impact.
You can access The Impact Filter™ directly from Strategic Coach. If you're serious about finding the right 'Who' and making delegation seamless, download The Impact Filter™ from Strategic Coach here. and start using it to refine your vision today.
So, I flipped the script.
Instead of trying to master a million things, I started hiring the right people—people who thrive doing the things I hate. My first move? Hiring a VA from Boutique COO to step in, learn my systems, and take all the admin tasks off my plate. Then I hired a bookkeeper from the same company. Then I brought in someone to handle my Canva presentations and worksheets.
Instead of me burning out trying to do everything, I let the experts do what they do best, while I stayed in my zone of genius.
And let me tell you, it feels damn good to focus on what actually moves the needle instead of getting lost in the weeds.
If you’re ready to get out of the weeds and into your genius zone, reach out to Boutique COO and mention my name—I get a huge kickback if you sign up, and trust me, it’s a win-win for both of us.
What This Means for You
Here’s my challenge to you: What’s one thing you’re struggling to “figure out” that you could hand off to someone else?
Maybe it’s your marketing. Maybe it’s your website. Maybe it’s your systems. Whatever it is—what if, instead of exhausting yourself trying to master it, you found someone who already kicks ass at it?
You don’t need to do more. You need to delegate better.
If you’re ready to stop playing small and actually build something sustainable, grab Who Not How by Dan Sullivan, the founder of Strategic Coach (no, I don’t get paid for saying this—I just want to save you from your own stubbornness).
Your next level isn’t about working harder. It’s about finding the right WHOs.
